HonestStack
ABOUT

A football short-form studio with a Pharaoh as the host.

HonestStack publishes four short-form football news roundups per day in colloquial Egyptian Arabic. Same Pharaoh narrator every episode. Real photos and clips from tier-1 football journalists. A voice that sounds like the friend who just saw a wild match and grabbed you to talk about it.

The story

Most football news for Egyptian fans is written in formal Modern Standard Arabic, read by news anchors, and built for newspapers. None of that matches how Egyptians actually talk about football — at the ahwa, on WhatsApp, in the group chat after the goal.

HonestStack closes that gap. It pulls the real stories — transfers, results, manager moves, controversies — and rewrites them in the voice a young Egyptian football creator would use. The Pharaoh mascot delivers them. Four times a day. Every day of the tournament cycle.

The Pharaoh

One host, every episode. The Pharaoh is intentionally consistent — same headdress, same red Egypt jersey, same animated mouth movement synced to the narration. He never reads the news; he reacts to it. He stays up while you sleep (the World Cup is in North America — most matches are overnight in Cairo). When you wake up, his roundup is waiting.

How a video gets made

Each video moves through four stages: source ingestion (every six hours), editorial scripting (clustering, ranking, writing in Egyptian voice), rendering (text-to-speech narration + verified visuals + Pharaoh animation), and publishing (TikTok, Instagram, YouTube). The full cycle takes about 12 minutes from raw source to finished MP4.

The stack

SOURCES

Tier-1 football journalists on Twitter/X + major football RSS feeds (BBC, Guardian, ESPN).

EDITORIAL

Anthropic's Claude with a HonestStack-trained editorial skill (colloquial Egyptian, sports tone, story scoring).

NARRATION

ElevenLabs multilingual TTS, cloned voice tuned to Cairene Arabic pronunciation.

RENDERING

Remotion (React-based video framework) with a custom 9:16 short-form composition.

HOSTING

Supabase for data + storage. Railway for the render service. GitHub Pages for this site.

PUBLISHING

Direct API integration with TikTok Content Posting API, YouTube Data API, and Instagram Graph API.

Who's behind it

HonestStack is founded and operated by Sherif (Egypt). It's a one-person studio leaning on automation to publish at network-scale cadence. Contact hello@honeststack.co.uk for partnerships, press, or anything else.